![]() ![]() For Brand specific components we concentrated on Imaging, The shape and type of camera body, the software used and Accessories provided for both the entry level as well as multifeatured camera. Product Design: For the product design we made decisions pertaining to Core components such as Image Resolution, Lens, and Memory. It revolves around decisions pertaining to Research and Development, Component Usage, Manufacturing high performance cameras, wide Breadth of product line, Operations, work force compensation, Outsourcing, Pricing, Sales marketing and Finance decisions.įollowing functional strategies were deployed:ġ. ![]() To maximize financial performance of the company as reflected by a good Earning Per Share (EPS), Return on Investments (ROI), Steady stock prices and a high credit rating. ![]() To manufacture world-class cameras with a P/Q ratio of at least 4 stars.ģ. To be among first five camera producers in a decade.Ģ. ![]() The Mission of the company is to produce world-class cameras marketed all over the world, produced at most optimum cost using best manufacturing practices, giving value for money to its customers and maximizing yield for its investors.ġ. The head office of the company is located in San Jose California and has three manufacturing facilities at Seattle for USA, Canada and Latin America, Frankfurt for Europe and Africa and Taiwan for Asia Pacific. The D Company is a camera manufacturing company started 13 years ago by three young entrepreneurs. ![]()
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